Intro

Transforming an idea into a product

Main goal

Design a seamless and engaging all-in-one digital loyalty app that enhances user retention, simplifies reward management, and delivers a cohesive brand experience through thoughtful user experience.

My role

Research, User Flow, Wireframing, User experience, User interface design, Branding

Timeline

2 months
Analysis

Clear vision and scope

Following the research stage, I analyzed key findings and defined the MVP to guide design decisions and enhance usability.
Dashboard mockup
Design

Key steps for better usability

1

Flow diagram

I created a high-level Flow Diagram based on the Customer Journey Map by sketching and refining the general flow in Figma.
2

Defining navigation

I defined the navigation by analyzing  best practices and chose a bottom-tabbed navigation to ensure easy access to key functions, enhancing comfort and one-handed usability.
3

Wireframing

I created a low-fidelity prototype which helped me identify usability issues and iteratively refine the design.
Dashboard mockup

Figma file structure

A well-organized Figma file structure is essential for seamless collaboration, efficient design handoff, and maintaining clarity throughout the design process.
Dashboard mockup
Mockup

Annotated wireframes

Annotated wireframes play a crucial role in ensuring accurate design translation, so I focused on meticulously documenting functionality to support the development process.
Mockup

Interactive prototype

I created an interactive prototype to test and validate my design, ensuring a smooth user experience while refining key interactions based on feedback.
Features

Cutting-edge features for seamless experience

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Trusted by over 4,000 startups.

Unified digital loyalty card

Consolidates multiple loyalty programs into a single card, allowing users to seamlessly store, access, and redeem rewards in one place.

Quick access with Wallet

Easily access your digital loyalty card through your phone's Wallet for fast checkouts.
iPhone mockup

Automated rewards

Users earn and redeem loyalty points effortlessly, with rewards applied instantly based on their purchases and activity.

Explore new places around

Discover and explore new partner locations where you can earn and redeem rewards seamlessly.