Hey there!

I'm Sofja,
a Senior Product Designer with tech background and passion to build meaningful products

Based in Prague 🇨🇿 | Work worldwide 🌎
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My career so far

I am a Senior Product Designer with over 8 years of experience...

crafting intuitive, impactful solutions for complex challenges. My passion lies in bridging the gap between user needs and technical possibilities, particularly in intricate domains like healthcare, where the stakes are high and precision is critical.

Throughout my career, I’ve had the privilege of working on transformative projects, such as leading the UI Refresh Team for TELUS Health’s Collaborative Health Record (CHR). This role exemplified my ability to wear multiple hats: as a hands-on designer crafting elegant user experiences and as a team leader driving strategic vision, mentorship, and execution.

Complex Problem-Solving

From designing scalable systems for healthcare to aligning multi-product ecosystems, I excel in tackling multifaceted challenges with a methodical, user-first approach.

Leadership and Collaboration

I thrive in dynamic environments, whether leading cross-functional teams, mentoring designers, or working shoulder-to-shoulder with developers and stakeholders to deliver business-critical features.

Design Systems and Process Excellence

Solve a problem or close a sale in real-time with chat. If no one is available, customers are seamlessly routed to email without confusion.
Open to new challenges 👋
Ping me!
2021 - 2024
Product Designer & UI Refresh Team Leader
TELUS Health | Collaborative Health unit
2019 – now
Product Designer/Owner
Freelance
Jan 2020 - Apr 2020
Designer and JS Developer
Inventi
2017 - 2019
Designer and Jn. FE Developer
Pixelfield

My process

My design process consists of a five-phase approach focused on user-centered solutions. It begins with research to gather insights, followed by analysis, design, prototyping, and thorough testing. Depending on the project, this process can be slightly adapted to meet specific needs, ensuring a tailored approach from idea to execution.
1
Research
2
Analyse
3
Design
4
Prototype
5
Test

Selected works

Recently, I've been diving into the exciting world of AI and Healthcare products. While I’m unable to share my most recent projects due to NDAs, I invite you to explore a glimpse of my work below.
Dashboard mockup
Isida.ai – your AI Lawyer assistant

Automate your legal cases workflow

Design for AI
Product Design
UX
UI
Design Systems
Design Management
Branding
Advanced AI-driven legal case analysis
Automated due diligence processes
Innovative audit solutions
Collaborative Health Record (CHR):

A Story of Design Transformation for Healthcare

Product Design
UX
UI
Design Systems
Design & Dev Collaboration
Design Management
Revamped UI with exciting new features
Consistency across clinician-patient ecosystems
Innovation with Vue.js and Storybook
+27%
User satisfaction scores
+43%
Efficiency gains
Dashboard mockup
Dashboard mockupiPhone mockup
najdidarky.cz

AI personalized gifts search app

Design for AI
Product Design
UX
UI
Design Systems
Branding

Chat like with a friend

Engage in a friendly conversation to discover the perfect gift tailored to your loved ones' unique tastes and interests.

Get personalized suggestions

Receive curated gift recommendations based on preferences and insights, making every occasion unforgettable with a personal touch.
Mentorship & consultations

Let's chat

One of my great passions is to share my knowledge and help others grow. I usually mentor up to 2 people at the same time on a long term basis. I also provide one-time design consultations for products at any stage.If you're interested in mentorship or consultation ping me at sofjakalina@gmail.com